Design. Branding.

Web development.

General Condition - Identity & website

Location: Belgrade, Serbia | 2014

Tags: Visual identity, logo design, website design

General Condition is a personal project that should contain a complete visual identity and website design. It is designed as a test brand whose visual identity can be applied to different activities. General Condition can be a bakery but also a web company, furniture store or food brand. The possibilities are unlimited. Like all personal projects, it will always remain unfinished, but it can also be an opportunity to change and elaborate more often until it has the form that would stay. Through such "projects" designer can learn and see personal progress more clearly. Logo was redesign several times since idea came up in 2014.

Brand | Identity | Art direction
Digital design | Strategy

Brand |
Identity |
Art direction |
Digital design |
Strategy |

General Condition is a personal project that should contain a complete visual identity and website design. It is designed as a test brand whose visual identity can be applied to different activities. General Condition can be a bakery but also a web company, furniture store or food brand. The possibilities are unlimited. Like all personal projects, it will always remain unfinished, but it can also be an opportunity to change and elaborate more often until it has the form that would stay. Through such “projects” designer can learn and see personal progress more clearly. Logo was redesign several times since idea came up in 2014.
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Brand | Identity | Art direction
Digital design | Strategy