I am a Belgrade based Multidisciplinary Designer.
Studying architecture through high school and college, graphic design was an integral part of the subject and a way to express and present certain segments of architecture. Through that early experience I get acquainted with typography, graphic elements and symbols, process and systems. In fact, a pure interest in graphic design comes from the knowledge that it gives me the opportunity to change an existing visual solution.
After school, I had the opportunity to experience and learn design through various creative industries. Such as fashion, photography, architecture, interior design, etc. Each of these creative fields contributes to a better understanding and creation of a broader picture and perspective of what design is and how to approach solving problems and tasks.
During the past 10 years of my career I specialized in brands and identities, art direction and website design and development. Being specialized in certain design segments is not the ultimate goal because the industry is changing and growing fast. Of course, the current goal is to learn even more and expand the perspective even more.
For last 5 years I’ve been working as Head Designer at Valletta Film Festival.
I would say, one of the important things about design in general is empathy. Anyone involved in creating or designing a consumer facing product, service, or business should have a greater understanding of customer desires, needs, or feelings. We have to listen. We need to put the ego aside. Also, observing, analysing, finding a solution and creating an idea that would later be elaborated are all important steps and part of this process. This certainly cannot be easy. We also have to adhere to design standards that directly intersect with all of this. And make logo bigger.
And then they say it’s easy to be a designer.
Designers draw their creativity and inspiration from everyday life. From traveling, architecture and interior design (in my case), pop culture, music and television. Observation is crucial here. Curiousness. Research. Asking questions.
Design has standards, systems and rules, but it’s fluid and constantly changing. It’s under the influence of current trends, technological and human development, politics and needs.
“The process of creativity is not easily come by, nor are all it’s phases easy to endure. We should then perhaps be prepared to discover that those who have high potential as well as those who have demonstrated true creativity will show a disposition to undertake problems where the degree of difficulty and frustration is great and will have a drive towards competition and accomplishment that is persistently strong.” – Donald W. MacKinn